SEO explained
It's no use having the most beautiful, user-friendly site in the world if no one can find it. When users carry out a search, using a search engine (such as Google), how is it decided which page is at the top of the list, and which page is tucked away on the 29th page? This is where the art of SEO (Search Engine Optimisation) comes in.
The search engines use highly complicated equations called algorithms to determine site ranking and they guard them extremely closely.
The four main search engines (Google, Yahoo!, MSN and Ask) use different algorithms, but to maintain a high rank on all four, a combination of things must be done.
Firstly, keywords in the text on your site are essential for good search engine optimisation. If, for example, you have a web site selling cameras, you won't do yourself any favours if you don't include the keyword 'cameras' on your web site several times.
Secondly, links to and from your site are important in search engine optimisation. If a high ranking site from the same industry as yours links to your site, your ranking will improve. Great!
Thirdly, designers use special, hidden words in tags on each page to tell the search engines what the page is about. These were essential in the early days of search engine optimisation, but are becoming less important now.
Ask Tokyo Republik how to improve your site's search engine ranking.
